Should you start a blog in 2022?
The answer is yes. Here’s why:
It's true; many blogs are posted on Google daily. There are approximately 4.4 million blogs that are posted daily. Don’t let this number scare you away because blogging can play a vital role in helping grow your business. Blogging is an opportunity for you as a founder to share your unique perspective of your company.
This perspective can help you stand out against your competitors. Another benefit to blogging is that the more you do it, the more searchable you are making your website.If you’re still not feeling assured, I hope this page can help you build the confidence you need to start your blog.
Throughout it, you’ll find tips and the best practices for blogging.You'll see statistics anchoring the importance of having a blog and ways to start blogging effectively. My goal with this page is to have readers feel more confident and comfortable creating blogs and sharing unique perspectives with the world.
So, you've created your blog; now what? I know it can be pretty intimidating to start your blog. Still, once you do, it becomes easier as you go. I suggest blogging about the content you're passionate about, also known as finding your niche. Creating content for your blog is much easier if you're blogging about topics you enjoy. You will likely have authority within the space because you understand the market.Let's walk through some steps to help you with the best practices in blogging.
Find the right niche for your blog
Let's take a step back; it's time to find a niche. First, we need to establish what your passions are. I suggest making a list of the top things that make you inspired in life. Once you determine those, narrow it down. Determine which topics could lead to business opportunities.
After you've decided what you'll be writing about, it's time to create Authority in the space. Find Facebook groups related to the content and share your insight with people in those groups. Use their questions and concerns to guide the topics for your blog posts.
It's also important to find high-demand keywords through Google search console or other search tools and then follow Focus your content around those topics. The more demand and search, the better the topics are; you should write about them in your blog.
Build a content strategy
One way to help with your blogging is to start with a strategy. A strategy can create a clear picture of your goals. It will help you map out what is necessary to achieve those goals. 78% of marketers thought that their blogs performed better when they paired the content with a strategy.
However, I know it can feel intimidating when you see words like content strategy, especially if you’re unfamiliar with marketing terms. Here’s a quick breakdown of what your strategy should include.
Be sure to build out your target audience. These are the people you intend to reach with your content. If you want business owners to read your content, ensure your writing is professional and concise. Your target audience should include key demographics, such as age, title, and location.
Your strategy should also include the primary goals of your blog. Was it to grow an email list or sell affiliate products? It’s important to decide what it is you are trying to achieve. It will make the way you construct your blogs and content much easier.
Use metrics to track your performance and see if you are achieving your goals properly. These are traffic to your website, newsletter subscriptions, and more.
Establish a posting schedule and post consistently
Creating a content schedule is one way to ensure you’re connecting with your subscribers the most. Your audience will know precisely when to expect a new blog from you and will be much more likely to read it. Of course, creating a schedule that works best for you is important. If posting twice a week works in the beginning, start there. You have time to scale up over time.
Create enticing titles
A clickable title is one of the most important pieces to your blog. You'll only get clicks if your title is exciting or makes the content seem interesting. I know you spend a lot of time writing and creating your content. So, spend some time on your titles. If you're feeling lost, check out magazines related to your niche. Look at what titles are on the front page. Use these as inspiration to help your creative process.
I want to help you out with your first blog posts. Here is a walkthrough of the different aspects that you need to prepare for before you start writing. The first is a blog checklist. Once you've completed this checklist, you are ready to start writing.
Be sure to sign up to get access to a free template for the blog checklist and template! I'll email you shortly after you fill out the form.
Before you start blogging, it's best to create an outline of what your post will be. This helps with structure your content and guiding your research as you complete your post. Here's a very simple outline that you can use, but I would suggest filling out the form below. That way I can send you a Google Docs template that you can easily edit for yourself.
It is essential to align properly with your audience as a business owner or marketer. A blog is a great way to do this. The more insight or transparency you can share, the more likely you will stand out against competitors. Think of your blog as an opportunity to communicate directly with your potential customers. You’ll build everlasting trust by providing high-quality content, making it much easier for them to convert customers.
Here are some other reasons it is important to blog:
Keeps you very connected to relevant topics
To create high-quality content, it is important to constantly research and read about what is happening in your niche. Being informed benefits your content because you'll always be on top of your niche's latest trends and updates. Another benefit to staying connected is being able to relate how your company to those new developments.
Blogs can attract new clients
By sharing content consistently; you can rank on search. The more you offer to new visitors on your blog, the more likely they’ll be drawn to your company. Your blog can also be shared by current clients, potentially increasing your reach to like-minded clients.
It creates an opportunity for the community to develop
As your blog grows, you’ll develop a centralized location for people in your niche. You’ll become a trusted source for your audience, and they’ll be more likely to share the content with their groups. Over time, you’ll be able to use this list of people to your advantage. They’ll help you get the word out on new offers within your company.
Blogging builds your brand and increases your authority
The more content you publish, the more authority you create for your brand. Writing on topics that target pain points within your niche is essential. The more you can communicate your experience, the more likely they will view you as a key player in your market.
It’s easy to feel overwhelmed when you write your first blog. Here is a list of dos and don’ts of blogging for beginners.
To put this simply, start your blog! It’s never too late to start putting your perspective into the world. It can be scary initially, but the more you do it, the more natural it will feel.
Be sure to blog about something that you enjoy. It is much easier to start talking about things you like. Otherwise, writing will become boring the longer you go. I suggest making a list of the top things that bring you joy. Once you do this, you can narrow it down to your top choice.
Blogging can help bring awareness to your company! The more you share online, the more likely you can cultivate a community in your niche. You’ll build trust and eventually authority within the space. Your blog can also be a way to share how you stand out against your competition.
So get to it! Start blogging!
If you made it this far down my blogging page, thank you!
I hope that this content has helped inspire and inform you on blogging techniques to help kickstart your content.
Just to give you a little background on me, I am a marketer with over seven years of experience. I have helped companies scale from low six-figure valuations to close to a $30 million valuation in just five short years.
I would love to help you scale your marketing efforts through digital written content.
If you would like to learn more about me, check out my About page.
If you have any questions, please feel free to reach out to me! I look forward to helping how I can!
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Owning and running a business can be taxing. Offload your marketing and content endeavors onto me, and trust that your goals are just as important to you as they are to me.
