Every marketer is faced with the same challenge of budget distribution. It’s important to generate the most return on your investment. As a marketer, you’ve had to determine which KPIs to measure and what marks success in your marketing efforts.
A primary goal with marketing is to attract new customers and keep your existing customers returning to convert more. However, you can’t afford to invest time and resources into a marketing effort that won’t generate a strong return. That’s why leveraging email marketing in your marketing efforts is important.
An interesting statistic is that email marketing has the highest return on investment of all forms of marketing. It averages about $36 in return for every $1 spent.
Of course, ROI isn’t the only reason to use email marketing. There are many other long-lasting benefits of email.
You can use email to connect directly with people in a place they constantly are checking – their inbox.
Email marketing is an incredible marketing channel. It allows you to connect directly to your intended market to promote your business and services. You can use your emails to inform your customers of new items or exclusive offers. It can also play an important role in your marketing strategy with your lead generation, awareness, and relationships you’re trying to build. Emails and newsletters are great ways to keep customers engaged between purchases.
Of course, it's effortless to think your email will be the best email you've written all year. However, that's more than likely not the case. Success takes a lot of practice, even when your idea is simple. There are steps you should take to ensure your desired outcome. With that in mind, I've created a list of the dos and don'ts of a successful email campaign.
There are many email marketing tools to pick from online. They all provide the same baseline offer of helping automate and oversee your email campaigns. However, some have more features than others. It depends on what you’re looking for, but at a fundamental level, most of them do a great job. If you’re starting with email marketing, I suggest using Mailchimp. If you’ve got some experience and want more in-depth information from your campaigning, I recommend using ActiveCampaign.
Email marketing is an optimal way to communicate and connect with your customers. Your company will constantly be on their mind by consistently keeping your business in their inbox. You’re more likely to increase customer loyalty and, eventually, your sales through communication with email.
Email marketing allows for immediate communication with your customers. This swiftness can help with the delivery of time-sensitive offerings. Some examples of announcement emails could be a flash sale or the buzz for a new product or feature.
Since people need to opt-in to your email system, you know they’re interested in your company. This interest is essential as they’re most likely to be engaged in your announcements, which makes emailing them incredibly important. This group of people typically are the ones most engaging with your content,
You’re directly damaging your potential revenue if you’re not using email marketing to connect with your subscribers.
Ultimately as marketers, we aim to make more money each day. Email marketing can help you boost your revenue by leveraging already intrigued people. With that in mind, it’s wise to focus on different converting factors of your emails to maximize ROI.
Here are some tips to help drive sales with email marketing:
You spent a lot of time perfecting your first email campaign. Unopened emails are a marketer's worst nightmare. Use A/B testing to help encourage opens and conversions. Many email automation platforms have A/B testing. A/B testing uses variations of the same email to see what motivates readers to convert.
Use can use different subject lines, content length, and calls to action. Whichever performs better with open rates and clicks, you can resend to those who didn't open the initial email. This method is a great and effective way to increase your open rates and conversions.
As mentioned above, an unopened email is just a wasted opportunity. The first step in getting an opened email starts with the subject line. When I start writing, I like to write down 3-4 variations of a subject.
After I finish the email, I return to the subject lines and see which sounds the most interesting and which aligns best with the content of the email. This break helps you disconnect from your writing. When you come back with fresh eyes, it is much easier to decide.
Remember, your subject line will make or break the success of your email campaign. Try putting a lot of energy into creating the content; otherwise, your email is pointless.
Another way to keep your email subscribers interested is by sharing exclusive discounts. You should ensure you make your subscribers feel special. Remind them when they receive these offers that it only comes to those who are subscribed. Remind them of their importance to you and your company, and express your gratitude by giving an exclusive offer.
Brand recognition is creating specific attributes that people can recognize specific to your brand. This branding can be specific to your logo, brand colors, or even brand voice that is consistent with all of your content. Typically a company that has developed brand recognition will resonate more with a group of clients in comparison to one that is unrecognizable. With recognition comes comfort tending to yield more conversions.
You can use email marketing to help enhance your brand recognition. Use cohesive branding throughout your email with similar graphics or colors and voice. You can use consistent wording at the beginning of your emails so that people will recognize the brand immediately.
Newsletter emails can be hugely beneficial in helping improve brand recognition. You can use this to update customers on what is currently happening and what is upcoming. This news helps keep your brand at the top of mind with your customers. You can learn what a newsletter here and how to write a newsletter here.
Email has evolved from communicating directly with your co-workers or friends to one of the most effective methods to communicate with customers.
Over 300 billion emails are sent out daily by different types of companies. Of course, out of this mass number, only a fraction of the emails have strong open rates. However, email communication is highly effective in building customer trust.
Asking specific questions that they can respond to, give them enticing freebies, and more to help build your trust. Over time, your subscribers will be your best advocates for talking about your business to others.
Gaining customer loyalty is a must for any business and can be developed through mindful email mark
You could miss out on convertible opportunities if you’re not using emails in your marketing strategy. An email is a direct communication that will connect with your customers much differently than typical social media marketing. I would suggest engaging ways to create more connections to your email lists.
You can make your email lists interesting and informative through newsletters, engaging sales pitches, and other forms of emails. Be mindful of your frequency and the types of content you include in your emails.
Treat these contacts very preciously. As quickly as they opted-in, they can opt out.
If you made it this far down my email page, thank you!
Just to give you a little background on me, I am a marketer with over seven years of experience. I have helped companies scale.
In fact, I helped one scale from low six-figure valuations to close to a $30 million valuation in just five short years.
I would love to help you scale your marketing efforts through digital written content.
If you would like to learn more about me, check out my About page.
If you have any questions, please feel free to reach out to me! I look forward to helping how I can!
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Owning and running a business can be taxing. Offload your marketing and content endeavors onto me, and trust that your goals are just as important to you as they are to me.
