Using e-commerce SEO strategies, you can improve your website's ranking on search engines like Google and get more organic traffic, leading to more sales and revenue. Online shopping is becoming increasingly common, so SEO is essential for any business that wants to do well in the digital market.
What is e-commerce SEO?
E-commerce SEO is adjusting an online store to show up higher in search engine results. This increase in traffic can help visitors buy from your website. By using both on-page optimization techniques, like making the site's structure and content as good as they can be, and off-page optimization techniques, like building links, you can increase the quality of your SEO.
Technical SEO is also an essential part of e-commerce SEO because it involves optimizing the technical aspects of the website, such as its speed and security, to improve its ranking and the user experience. Overall, e-commerce SEO is an important part of any online business plan because it helps make the store more visible and trustworthy, which leads to more sales.
How to create an e-commerce SEO strategy
Step 1: Keyword research
Keyword research lets you know what potential customers are looking for when they want products or services like the ones you sell. Focusing on the right words can improve your chances of ranking higher in search results, making it easier for people to visit your e-commerce store.
This research can also help you find long-tail keywords, which are more specific and often have less competition. Even though these long-tail keywords get fewer searches individually, they can still bring in people interested in what you sell.
Keyword research is also important for on-page SEO because you can use the keywords you find to improve your product titles, descriptions, and other website content. This helps search engines understand what your store and products are about, which can improve your rankings and bring more qualified traffic to your site.
Step 2: Site architecture for e-commerce
Make sure you use the right header tags to tell search engines how important your content is. This helps them determine which pages are more important and should appear higher in search results.
A well-organized site architecture makes it easier for search engines to crawl your site. If search engines can easily crawl and index your pages, it will be easier for them to understand what your site is about and how it relates to specific search queries.
Strong organization can make your site better for visitors. Users are more likely to stay on your site longer and interact with your content if they can easily find what they want. This can lead to more sales and better results for your business in the long run.
Step 3: Technical SEO
Technical SEO is improving your website's ranking in search engine results pages by changing its technical parts. This means changing the site's structure, content, and code so that search engines can crawl and index it more easily.
The speed of a site is an integral part of technical SEO. Users and search engines will leave your site if it takes too long to load, so it's necessary to speed up the loading time. You can do this by ensuring images and other media are optimized, reducing the number of redirects, and using caching.
It’s important to ensure your website is mobile-friendly. More and more people are getting online with their phones, so you must set up your website for mobile viewing. This means ensuring the site is responsive and looks good on various devices and screen sizes.
Web crawlers find new pages on the Internet and add them to an index. If it's hard for these crawlers to find their way around your website, it might need to be fully indexed, which can hurt your search rankings. Use sitemaps, clean URLs, and clear navigation to make your site easier to crawl.
Step 4: On-page SEO for e-commerce
Add keywords to your pages' content naturally, including in the body copy and headings.
Make sure your site works well on mobile devices and loads quickly. This can hurt your search engine rankings and make it harder for people to find you.
Use header tags (H1, H2, etc.) to organize the content on your page and make it easier for search engines to understand the order of your content.
Use internal links to help search engines crawl your site and determine how the pages relate.
Make sure your website has a clear hierarchy and navigation that makes it easy for users and search engines to find and access the content they need.
Use HTTPS instead of HTTP to make sure your website is safe.
On-page SEO is a key part of your overall SEO strategy because it helps search engines understand your website's content and determine its relevance to users. By optimizing each page, you can move up in the search engine rankings and get more qualified visitors to your website.
Step 5: Blogging
You can get more readers and increase search engine rankings by always putting up high-quality, useful content on your blog. Search engines like Google give more weight to websites with new, relevant content, and a blog that is updated often can help your website stand out.
Blogs can also help you get backlinks, which are links from other websites to your own. These links give your website a vote of confidence, and the more you have, the more likely it will rank higher in search results. By sharing your blog posts on social media and asking others to link to them, you can get more backlinks to your website and improve your SEO.
A blog can help you become known as a thought leader in your field, bring in more visitors and boost your search engine rankings. You can build trust and credibility with your audience on your blog by giving them useful information and insights. This can lead to more engagement and sales.
Step 6: Off page SEO and link building
Building links is an important part of SEO because it helps search engines figure out how important and relevant your website is. When other good websites link back to yours, it tells search engines that your website is a valuable resource and should be ranked higher in search results.
There are many ways to build links, but it's important to emphasize quality more than quantity. Spamming low-quality or irrelevant links can hurt your rankings, so building links from trustworthy sources is important.
Guest blogging is a common way to get links. It involves writing content and putting it on other websites. This can be a great way to introduce your website to new people and get links. To get the most out of guest blogging, you should write high-quality content relevant to the website's audience.
You can also build links by taking part in forums for your industry. You can build your credibility in your industry and get links from other forum users if you participate in discussions and offer useful information.
Another great way to make connections is to work with other businesses. By working together, you can build links that come with the partnership. This can be especially helpful if you work with a business that has a large number of high-quality links and a strong online presence.
Best e-commerce SEO tools for beginners
Semrush: With this tool, you can track the organic traffic to your website, find out what your competitors are doing, and do keyword research.
Moz: This tool has many SEO features, such as keyword research, site auditing, and link analysis.
Keywordtool.io is a tool that helps you find relevant long-tail keywords and phrases for your business that you can use in your content and meta tags.
WooRank: This tool gives you an in-depth look at your website and tips on how to improve it, such as how to fix on-page optimization and technical SEO problems.
SEOquake is a browser extension that lets you quickly check a website's SEO health by looking at its page rank and backlinks.
These are just a few SEO tools that can help people starting. SEO is a field that is constantly changing, so it's important to stay up to date on the latest strategies and tools to make sure your website is doing its best.
Getting started with E-commerce SEO
Here are some steps to get your site started with SEO:
Find out about your keywords: Find the keywords that the people you want to reach are using to look for products like yours. Use tools like SEMrush or Google's Keyword Planner to find the most popular and relevant keywords.
Optimize your website's content by using the keywords you've found in the title tags, meta descriptions, and throughout the content on your product pages. Make sure your content is useful, easy to read, and full of useful information.
Google likes websites that load quickly and are easy to use on mobile devices. This means that you should make your website faster and more mobile-friendly. Use tools like Google PageSpeed Insights to fix any problems with your website's speed and mobile-friendliness.
Build backlinks. Backlinks from other sites with good reputations can help your site rank higher in search engines. You can get backlinks by guest blogging on other websites, joining online communities, and sharing your content on social media.
Keep track of your results and look at them: Use tools like Google Analytics to keep track of your website's traffic, conversion rate, and other key metrics. Use this information to determine what parts of your SEO strategy are working and what needs to be changed.
By taking these steps, you can improve the search engine rankings of your website and get more people to visit and buy from your e-commerce site. Remember to keep your SEO strategy up to date and change it as needed to stay competitive in the world of SEO, which is always changing.
Ecommerce SEO FAQ
How do I pick the right keywords for my site's SEO?
It's important to pick keywords related to your products and services, get a lot of searches, and are only used by a few other people. You can find and choose the best keywords for your e-commerce site with the help of tools like Google's Keyword Planner.
How can I make sure my product pages are SEO-friendly?
Optimizing your product pages for SEO means using titles, descriptions, and relevant and detailed tags, as well as high-quality product images and customer reviews. It's also important to ensure your page loads quickly and works well on mobile devices.
How can I improve the SEO of link building on my e-commerce site?
Link building is important for SEO because it helps search engines see your website as more trustworthy and authoritative. You can improve your link building by getting high-quality backlinks from other websites, making useful content that others will want to link to, and joining online communities and forums related to your industry.
How do I know if my SEO efforts are working?
You can track and measure the success of your efforts with several tools. Google Analytics and SEMrush are two examples. Google Analytics lets you track traffic and conversion rates, and SEMrush tracks your ranking for specific keywords.
How often should I make changes to the SEO on my e-commerce site?
It's important to keep the SEO on your site up-to-date so that it's useful to your customers. This could mean doing new keyword research, updating your content, and changing your website's code. At least once a month, you should review and change your SEO strategy.
