Website accessibility could be making or losing your sales. Be sure that you're following the best practices.
Date:
January 11, 2023
Author:
Joshua Malik
Writer, entrepreneur, and marketer, I have helped companies grow and scale their digital marketing impact.

January 11, 2023

Website Content

During the design and development process, it is important to think about how to make a website accessible to all users, no matter what their abilities are. By following best practices for accessibility, you can make sure that many people, including those with disabilities, can use your website. In this blog post, we'll discuss some of the best things you can do to ensure everyone can use your website. We'll talk about how to make your website as accessible as possible, from using HTML and CSS correctly to giving alternative text for images. By following these best practices, you can help to make the web more open and fair for everyone.

A group of people working on a website together.

Why do you need to make sure your website is easy for everyone to use?

Best practices for website accessibility are important to make sure that all users, no matter what their abilities or disabilities are, can access and use your site. Among these best practices is making sure that your website can be used by people with visual, auditory, motor, and cognitive disabilities, as well as those who use assistive technology.

One of the main reasons to follow best practices for website accessibility is to ensure that your website is open to all users and fair to everyone. This means that everyone, no matter their abilities or disabilities, can get to and use the information and resources on your website. This is especially important for businesses and organizations serving a diverse group of people because it ensures that everyone in the community can use the website's services and benefit from them.

Another reason to follow best practices for making websites accessible is to follow the law. Many countries have laws and rules that say websites must be easy for people with disabilities to use. For example, the Americans with Disabilities Act (ADA) in the United States says that all websites must be easy for people with disabilities to use. Follow these laws and rules to avoid being fined or sued, which can be expensive for businesses and organizations.

In addition to meeting legal requirements and ensuring everyone can use your website, best practices for website accessibility also improve the user experience for everyone who visits your site. This means making sure the website is easy to use, that the content is well-organized and easy to read, and that the website is optimized for mobile devices and other technologies. By following best practices for website accessibility, you can make sure that your site is easy for everyone to use, no matter what skills or disabilities they have.

It’s also important to follow best practices for website accessibility to ensure that all users can access and use your site, meet legal requirements, and improve the user experience for everyone who visits. By making your website easy to use, you can ensure that all the people in your community can use its services.

Make sure all of your images have alt text. 

Alt text also called alternative text or alt tags is an important part of making a website easy to use and search engine friendly. Alt text describes an image and what it does on a website. All images on your website have alt text. This helps people understand the image and makes your website easier to use.

When an image can't be loaded or someone uses a screen reader, the alt text is read out loud to explain what the image is about. This is important for people who may not be able to see well or have limited access to the internet. It also lets search engines figure out what the image is about and give better results when people search for content.

When you add alt text to your images, you should keep in mind that it should be relevant, detailed, and short. Don't use words like "image" or "picture" that are too general as alt text. Instead, describe the picture and include any important details, like where it was taken or what it was of.

Also, ensure that all your images have the right file names and are optimized for the web, as this helps with SEO.

Add transcripts and captions to audio and video content. 

Adding transcripts and captions to audio and video content is an important step toward making your content accessible to a wider audience. Transcripts and captions are written versions of the audio and video content. This makes it easier for people who are deaf or hard of hearing to get the information. They also make it easier for people who are watching or listening to the content in a noisy or public place or who don't speak the language of the content.

Transcripts are written versions of audio or video content that can be read or searched. Usually, they come as a separate file or as a part of the video or audio player. You can add transcripts to videos on YouTube and Vimeo and audio content on podcast sites like Soundcloud and Apple Podcasts.

Captions are like transcripts, but they are timed to the audio or video content and appear on the screen as the audio or video plays. Videos on sites like YouTube and Vimeo, as well as live streams, can have captions added. Automatic captions can be made with speech-to-text technology, or they can be added by hand.

There are several ways to add transcripts and captions to audio and video content. If you are making your content, you can use a transcription tool or software to transcribe and caption it yourself. If you use a site like YouTube or Vimeo, you can upload a transcript or captions file that automatically matches up with your video. You can also use services from other companies to have your content transcribed and captioned.

Make sure the text on your site is easy to read.

The text on your website is key to getting your message across and keeping people interested. The text on your site must be easy to read and understand so that people can find what they're looking for quickly and easily.

When writing easy-to-read text for your website, there are a few important things to remember. The first thing is the font. Choose a clear font that is easy to read, like Arial or Times New Roman. Don't use fancy or decorative fonts because they can be hard to read and may turn people away.

Line spacing is another important thing to think about. Make sure your website lines are close enough, as this can make the text hard to read. Choose a wider line spacing, making the text easier to read.

In addition to font and line spacing, it's important to consider how your website is laid out. Large blocks of text will be easier to read and look better if they are broken up with images, headings, and bullet points.

Lastly, use simple, common words that are easy for your audience to understand. There is a better time to show off your big vocabulary. You can also break up the text with subheadings, bullet points, and shorter paragraphs. This will make it easier for people to read.

By paying attention to these key points, you can make sure that the text on your website is easy to read and understand and that visitors can quickly find the information they need. This will make people more interested and keep them on your site longer, which will help you get more sales and improve your site's overall performance.

Make forms that everyone can use.

When making forms for your website, it's important to make them easy for people to fill out and read. Forms are an important part of any website because they are used to collect information from visitors, like their contact information, feedback, or answers to surveys. If a form isn't made well, it can be frustrating for visitors and make them not want to fill it out, which means you lose valuable information and the chance to make a sale.

Here are some suggestions for making your forms easy to use and understand:

Keep it simple: Don't use extra fields, and make sure the form is easy to understand. Limit the number of fields and only ask for the most important information.

Use clear labels: Make sure that the labels on your form are clear and explain what information you want. Use simple, clear language, and make sure the labels align with the fields they belong to.

Use the right style: Format the form correctly to make it easy to read. Use the same font and size for the whole form, and make important information stand out by putting it in bold or italics.

Tell me what to do: Give clear instructions on how to fill out the form and what information is needed. This will help people know what kind of information you want and make sure they fill out the form correctly.

Use error validation: Use error validation to let visitors know if their form submission is wrong or is missing information. This will help reduce mistakes and ensure the form is filled out correctly.

Using these tips, you can make your forms easy to fill out and read, leading to more conversions and useful information from your site visitors. Make sure to test your forms and make any necessary changes to make sure they are easy to use and understand.

Use the right heading markup for each piece of content.

It's important to use the right heading markup for each piece of content to give the user a clear and organized structure. This not only makes it easier for people to use a website, but it also helps search engines understand what's on a website, which can improve its SEO.

Heading markup lets you show how important a piece of content is by using different levels of headings. The h1> heading is the most important one, and it should be used for the page's main title. After this, there should be h2> headings for the main parts of the page and h3> headings for the smaller parts. It's important to remember that each heading level should only be used once on a page, and that the heading levels should be put in the right order.

On a page about a company's products, the title "Our Products" would be a h1> heading, followed by h2> headings for the different product categories and h3> headings for the titles of each product within each category.

Also, it's important to use headings that accurately describe the information that comes after them. For example, you could use "About Us" as the heading for a section about the company's history or "Contact Information" for a section about how to reach the company.

Using the right heading markup can make a webpage easier to navigate and help search engines understand its content, making it more likely to appear in search results.

Make a clear navigation plan for your site.

It's important to make a clear navigation plan for your website so that people can easily find what they're looking for and move around it. Here are some important steps to take when making a plan for your site's navigation:

Identify your main sections: The first step in making a navigation plan is determining which parts of your website are the most important. These sections should be broad and talk about your site's main topics. For example, if you have an e-commerce site, your main sections might be products, services, about us, and contact us.

Make sub-sections: Once you've figured out your main sections, you should make sub-sections for each. These smaller sections should be more specific and give more information about the larger ones. For example, if your main section is Products, your sub-sections might include Clothing, Electronics, and Home Goods.

Mark your sections and sub-sections: The next step is to clearly and consistently label your sections and sub-sections. This will help people determine how your site is organized and quickly find the information they want. For example, if your main section is about products, you could call it "Products" in your navigation menu.

Use clear labels and to the point. Your labels should be clear and concise, without technical jargon or complicated terms. This will make it easy for people to understand and find the necessary information.

Include a search function. If your site has a search function, it will be easier for people to find the information or products they are looking for. This search box can be put in your site's header or footer, making it easy for visitors to find what they need.

Make sure your navigation works well on mobile: More and more people access the internet from their phones, so it's important to ensure your site's navigation works well on phones. This means your navigation should be easy to use on small screens and work well on touchscreens.

By following these steps, you can make a clear and easy-to-use navigation plan for your site to help people quickly and easily find the information they need.

Recap

Making a website easy for everyone to use is not only the law but also makes good business sense. By taking the time to make your website accessible, you can let more people know about your business and make sure that everyone who visits your site has a good time.