Email marketing lets businesses reach out directly to their audience and send them content that is relevant to them, which can increase engagement and sales. But because people's inboxes are always full of emails, it's important to follow certain rules to make sure your emails stand out and get the results you want.
The Dos of Email Marketing
Your emails should be easy to read and written well. They should not have any spelling or grammar mistakes and be easy to understand. Here is a list of things your emails should have that are important.
Personalize emails with the recipient's name
- It makes the person feel like you wrote to them specifically, which can catch their attention and make them want to read more.
- It shows the person you're writing to that you care about them as a person and are taking the time to address them by name.
- It can make the email more effective by letting you tailor the content and message to the interests and needs of the recipient.
- It can make the email easier to send because it is less likely to be marked as spam. Email providers are more likely to think that personalized emails are relevant and real.
Overall, email personalization can help improve the chances that the recipient will read, understand, and act upon your message.
Segment your email list to target specific audiences
When you segment your email list, you put your subscribers into smaller groups based on things like their interests or how they act. This lets you send specific, personalized messages to each group, which can make them more interested in your emails. When people respond to your emails, it tells the email service that they use that your messages aren't spam.
Because of this, your emails are more likely to end up in the inbox of the recipient rather than the spam folder. Your email marketing campaign can be more successful if you send personalized messages.
This is because people are more likely to respond to messages that are about things they are interested in.
Create engaging and relevant subject lines
When someone gets an email, the first thing they see is the subject line. If the subject line is interesting and related to what's in the email, the subscriber will be more likely to open the email and read what's inside.
Relevance can help keep the people who signed up for the emails interested in them and more likely to keep getting them. If the subject line isn't interesting or relevant, the subscriber may not open the email or mark it as spam.
Because of this, the email might end up in the spam filter, and the subscriber might decide to leave the email list. Making subject lines that are interesting and relevant is important for keeping subscribers interested and making sure that emails don't get flagged.
The Don'ts of Email Marketing
It is easy to make mistakes in email marketing. Here is a list of things to avoid when emailing your clients.
Send emails too frequently or without permission
If you send too many emails, they can become overwhelming and annoying. It can make them feel like they are getting too many messages and make them less likely to read and respond to your emails. When emails are sent without permission, privacy is broken, and the person who gets them may feel annoyed and disrespected.
Also, sending emails too often can make them less effective. If you send too many emails, the person who gets them may ignore them or mark them as spam. You could hurt your reputation and hurt your relationship with the person you are talking to. Legal trouble can also come from sending emails without permission.
Depending on what's in the email and where the recipient lives, it could be seen as spam or even as harassment. Emails that are against the law can lead to fines and other penalties. So, it's important to respect the recipient's time and privacy and only send emails when necessary and with permission. This will make sure that your emails work and are well-liked.
I've noticed that email automation can help with your frequency. Sometimes when you manually do things, you're more inclined to do it too often.
Use spammy or deceptive subject lines
Subject lines that are spammy or don't tell the truth are not only unethical, but they can also hurt the reputation of a business or person. Most of the time, these subject lines try to get the person to open the email by using words that sound scary or making false claims.
But misleading subject lines can backfire and make the person who gets the email feel tricked and angry. This can make the person who gets the email want to get off the email list or even report the email as spam. If a subject line lies, it can hurt the sender's reputation.
It can make the sender look unreliable and unethical, which can turn away potential customers and hurt the brand's reputation. It's important that your subject lines don't try to trick people. It's not only wrong, but it can hurt the sender's reputation and the number of emails that get through.
It is always best to use subject lines that are honest and clear and that accurately describe what the email is about. Learn everything about how to write subject lines!
Include irrelevant content
Putting unrelated or irrelevant information in an email can make it harder to communicate. It can distract and confuse the person getting the email, making them lose track of the main point or message. It can also waste the person's time and fill up their inbox with things they don't need.
The credibility and professionalism of the sender can be hurt by content that isn't important. It can make the sender look disorganized and unprofessional, which could hurt their reputation and relationships with their coworkers or clients.
To keep communication clear and easy, it's important to only include relevant and necessary information in emails. This makes it easy for the person to understand and respond quickly, which makes the communication more effective as a whole.
Check out my guide to email marketing 101 to learn more about what to do and what not to do.
Be mindful of the dos and don’ts of email marketing
When making and sending emails, you need to think about the dos and don'ts of email marketing. Your email marketing efforts will be more successful if you focus on personalization, offer value, and give a clear call to action.
Spam, being too focused on sales, and not optimizing for mobile can all hurt your campaign. I think that if you use these tips in your email marketing, your engagement and conversion rates will get better.
