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If you don't write blog posts, your website won't be as easy to find and won't get as many natural views as it could. The more often you post to the blog on your website, the more chances you give your business to grow. Your blog posts will not only help people connect with you, but they will also help search engines find you. Here's how to start writing blog posts, step by step.
- Brainstorm topics
Imagine you are a potential customer. Think about what problems and pain points they might have with your business. Make this list as long as you can because it will help you go into more detail about different parts of this process.
- Refine your research
Once you have a list of possible topics, it's time to do some research to narrow it down. You can do this research with the help of free tools like Google Trends or paid tools like Ahrefs.
At first, it's probably better to use something free, but over time, the benefits of a paid tool will completely outweigh the cost. In your search, you should look for trends that connect your search keywords and the problems you've listed.
Use these search terms and keywords to help you decide what to write about in your blog post.
- Define your audience
After making a good list of keywords, you need to take a step back and figure out who you're writing for. You should ask yourself these questions to help you figure out who you are trying to reach:
- How old is your customer?
- What websites do they spend their time on?
- How much money do they make?
- What is their job title?
- Are they more male or female?
You can decide how your writing will sound once you've answered these questions. You want to get along well with them. If most of your customers are over 30, you should avoid using gen-z terms. Your writing should be clear and easy to understand for the audience you have in mind. If you don't, what you have to say won't be very interesting to them.
- Write engaging content
Now you are ready to write your content. Make it engaging and interesting. Find the top articles about your topics and use them as inspiration for what you write about. The best part of writing a blog post is you can angle the content with your own experience. As you write, add different images or graphic art throughout the article. That way, it helps to break up your content.
- Publish and promote your blog
After you're done writing the content, take a short break. Watch a video on YouTube or take a walk. You can go back and check what you've written after you've done something else.
This is a big deal. If you don't proofread your work, you won't see where it could be better. If you try to proofread right after writing, you'll know exactly what you wrote and won't be able to tell if something doesn't sound right.
Once you've checked your work for mistakes, you're ready to post it. Make sure your content is formatted correctly (I'll talk more about this in a bit), and then post it. But it doesn't end there. When you can, share your work online.
The more people who find your blog post on their own, the better.
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Blog post outline
- Start with a hook
Write down a few different ways to start your blog post with a hook. Some of these hooks could be facts about the subject you are writing about. Write something that will stop the reader in their tracks and make them want to read what you've written. People are more likely to read your article if it is interesting and draws them in.
- Set up the purpose
Once you've got people interested in your article, it's time to tell them what it's about. Tell them what you are going to talk to them about. Tell them what they will learn and be able to do as a result of reading your article. Like with the hook, you want to set this up in an interesting way. If not, they will get bored and lose interest in what you have to say.
- Outline key info in a bulleted list
Make a bulleted list of the main points you will talk about so that they know what you will be talking about. So, they know the big ideas that will be talked about. As a table of contents, you can link this list to the headers in your post.
This makes it easier for them to find the part that interests them the most. After you've told them everything about the article, it's time to talk about what it's about. In the next section, we'll talk about formatting, but for now, it's important that your posts are set up so that people can read them and Google and other search engines can too.
- Wrap up with a conclusion
Use the end of your blog to summarize everything you talked about. Everything should be boiled down to its most important parts. This helps the reader get exactly what they need from the article.
Blog post formatting
IIt's important to use the right format for your articles. This helps new visitors find their way around your blog and also makes it easier for Google and other search engines to crawl your content. Here's a list of the things you need to put in your posts.
Title
An H1 heading should be the title. This needs to be interesting and useful at the same time. Your blog post should have only one H1 heading the whole way through. If not, this will make it hard to crawl.
Intro
The first part of your post should tell the reader what it's about. This should be no more than six lines long, but it should tell the reader what your blog is about.
Subheadings
Subheadings should be used to break up each section. First, I like to list the H2 headings for the whole article. Then, I fill in each section individually. This helps me make sure I don't get off track when I'm writing and that everything flows well. If you want to break up sections even more, you can use H3 headings, just like I've done with the blog formatting.
Conclusion
When you're done writing your main points, it's a good idea to sum up what you talked about. This helps the reader remember what they have read and see how it relates to things they may not have read as much about. Leave a question at the end of your post.
This will encourage the reader to keep reading. Read my full guide on how to blog well for even more information.
Conclusion: how to make a blog effectively
I hope this article has given you some tips on how to blog better. Don't forget to come up with ideas for topics to get a big picture, then use Google Trends or Ahrefs to narrow down those ideas. After you have narrowed down your topics, you need to decide who you are writing for.
Make sure your style of writing fits the audience you made. Make sure your article is interesting and gets people's attention. So, the readers will keep reading the whole post. If you use the tips in this article, you'll be well on your way to making interesting and useful content!
I wrote a piece about how to start a business blog. I hope that makes you want to start right away! What did you learn from reading this article? How do you think it will change the way you write?
